Erica McDermott, MA, combines a deep passion for psychology with an expert ability to connect founders, leaders, and brands with their voice—and their audience.
Believing that true expression is the foundation for authentic connection, Erica helps individuals and companies craft their messages, tell their stories, and define their identities—consciously.
Before starting Inkling Writing, she led brand communications and content development for WebPT, a technology startup turned Inc. 500 company. As a result, that company has become the third most-searched resource for industry news and education—behind only the industry's professional organization and a government payer. WebPT remains her biggest client.
While much of Erica's work has been developing online content, she excels offline as well. Case in point: In 2016, she ghostwrote a non-fiction book that reached #1 in the careers section on Amazon and closed in on Top 20 in all of business. Additionally, in 2015, she wrote a grant that landed a Bay Area non-profit $500,000 for STEM curriculum and technology.
Erica obtained her master's degree in social science with a focus on cognitive psychology from the University of Chicago. Today, she lives in San Francisco, California, with her husband Gavin.