Erica McDermott, MA, combines a deep passion for psychology with an expert ability to connect founders, leaders, and brands with their voice—and their audience.

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Believing that true expression is the foundation for authentic connection, Erica helps individuals and companies craft their messages, tell their stories, and define their identities—consciously.  

Before starting Inkling Writing, she led brand communications and content development for WebPT, a technology startup turned Inc. 500 company. As a result, that company has become the third most-searched resource for industry news and education—behind only the industry's professional organization and a government payer. WebPT remains her biggest client.

While much of Erica's work has been developing online content, she excels offline as well. Case in point: In 2016, she ghostwrote a non-fiction book that reached #1 in the careers section on Amazon and closed in on Top 20 in all of business. Additionally, in 2015, she wrote a grant that landed a Bay Area non-profit $500,000 for STEM curriculum and technology.

Erica obtained her master's degree in social science with a focus on cognitive psychology from the University of Chicago. Today, she lives in San Francisco, California, with her husband Gavin.


 

Rave Reviews:

Erica is a very proficient and imaginative writer with a knack for capturing your style and unique voice...She has been a big part of WebPT’s digital marketing success, which has led to our market-leading software platform’s exponential growth over the last 10 years.
— Heidi Jannenga | Co-Founder and President | WebPT
 
Whenever I need content for my business or a second pair of eyes on my own writing, I turn to Erica first. She has a keen ability to convey the meaning and intent of a message through her powerful and clear writing style. It always feels obvious in hindsight, but impossible to see before she works her magic.
— Mike Adams | Co-Founder and CPO | MissionU
 
Erica is an editor’s dream...Her versatility is astounding; she can write in any voice, capture any tone, and engage any audience...It has been an absolute pleasure working with her.
— Brooke Andrus | Content Marketing Manager | WebPT
 
Erica is amazing to work with...She’s detail-oriented and able to articulate our message and the ask in a powerful way...
— Lauren Patrizio Xaba | Founder and Executive Director | SquashDrive